How to get your blog noticed by Google as a new blogger?
Confused? Don’t be!
Have you ever wondered what are the real secrets in actually getting your blog noticed by Google and getting quality traffic?
Well, it’s easy to get traffic to a website if you’re a big-time social media influencer, but for newbies, it’s pretty damn difficult.
But it’s not impossible.
In this guide, I’ll show you 9 ways on how to get your blog noticed by Google. Updated techniques that will work well for your blog in 2020.
Think about all the times you’ve gone to seek the aid of google with a query, and of course 99% of the time you managed to find your answer quite easily, right there on the first page of Google. So, no need to skip to the second page, right?
Now think about the thousands of people writing and posting blogs each and every single day probably revolving around a similar topic, competing for the 8-10 prime positions given on the first page.
The rest of those hundreds and thousands while present on the radar have not made it to the first page and are, well… basically left out with minimum traffic hitting up their website.
Sounds a bit depressing, I mean after all that hard work that is put into creating that post. This means that if you want to get noticed and be accessible you simply can’t afford to be on any page other than the first page!
Read more and I’ll explain a few strategies that you can use to get your blog noticed by Google. And don’t worry, it’s not going to be the same boring tips that you read all the time – blog commenting, social bookmarking, blah blah.
We’re heading towards 2020 and with major updates laid out by Google, you need the right blueprint to rank your blog and get noticed by Google.
Competing with hundreds and thousands for that top position on the first page sounds a bit daunting no doubt, but don’t lose hope yet.
Let’s head straight to it
How to get your blog noticed by Google in 2020
Long-tail keywords –
You’ve all heard about the power of backlinks and that upper hand that they provide but wait… there is a new player in town and that it’s keywords. They can be described as the terms defining your content in relation to the queries that are being searched. Keyword research is an important factor that you cannot miss, it is necessary to perform keyword research in order to write your next article.
As a newbie blogger with 0 domain authority and traffic, you need to work smart. Whenever you create a blog post you need to first determine the keywords that you want to target and rank for.
My advice would be, just target long-tail keywords. Period.
Long-tail keywords will not only help your blog get noticed by Google but also bring in targeted customers.
You see when you search for short-tail keywords, the first page is filled with websites that have a high DA. Outranking them is out of the question.
But when you get more specific with your search and type a keyword that consists of 5- 6 words, the results are more defined and targeted.
Now if you just target long-tail keywords, you have 2 things coming your way.
1. Quality traffic with fixed search intent
So how do you find long-tail keywords?
Head over to https://answerthepublic.com/
Next, just type your keyword (screenshot below) and click on get questions.
After a few seconds, you’ll be loaded with long-tail keywords that you can use for your next article. The best part – the website not only provides you with keywords but also gives you a bucket of content ideas.
Isn’t that super easy?
Targeting long-tail keywords is a great step to bring in traffic and get your blog noticed because if you’re going to go for short-tail keywords, you’re going to be eaten by the big boys.
To put it simply, keywords serve as the thread, linking the search queries to your content. Making sure to include the relevant keywords in your content will result in directing the traffic to your website.
While short-tail keywords are an easy option to opt for, long-tail keywords are what will help you in the long run.
On-page SEO – (Never ignore this step)
While building backlinks and promotion of your posts are external factors, On-Page SEO refers to the factors that influence your search rating depending on the quality and the format of your content.
These include titles, meta descriptions, headings, keywords, interlinking, images, etc.
To make this process a lot easier, you can easily download the YOAST plugin.
It’s a simple and powerful plugin that will help you optimize your articles and let Google know that you exist.
On-page SEO primarily deals with optimizing and focussing on the content created, to maximize the reader’s satisfaction with the information provided.
Ignoring On-Page SEO is like killing your own content. To get a more detailed look into SEO, check this free guide (click here)
Off-page SEO – (Build Quality links)
Backlinks essentially pass in link juice from one website to another. If you have 1 backlink from a high DA website, it is better than having 100 backlinks from websites with low DA.
Quality over quantity always. Remember that.
Building a strong backlink profile is the initial step to gaining leverage over all the other competitors.
The best way to build quality and relevant backlinks is by writing guest posts, using the SKY scraper Technique and by publishing infographics that is shareable and adds value to the user.
There are many ways to build backlinks, but these are my top 3 methods and it works well.
While creating maximum backlinks would easily get your blog featured on Google’s first page in the past, the newly introduced algorithms make it way more difficult to rank.
However, backlinks are still a major factor for 2020 and are a crucial step to get your blog noticed.
Google recognizes you as a credible source making you rank higher and higher. Again, focussing on the quality of backlinks rather than just quantity is imperative. Make sure to create good content, guest post and continue link building.
Read more and I will show you how to build quality backlinks and generate traffic in step 7.
Consistency (Day in and Day out)
You already know what I’m going to be talking about, but you can’t ignore this.
Writing a great article and optimizing it to rank on the first page is great and supposing you do get featured on the first page, it is absolutely fantastic.
But if you want to be a top-ranking blog in general with high domain authority so that not only one but most of your posts get preference to be featured on the first page you have to be regular and constantly update your content. This means that you have to write quality articles with good content that people actually want to read.
Think of it like going to the gym to build muscle, you can’t do it overnight. You need to show up, workout, eat right, rest well and you will gradually see results.
The same applies with blogging, if you want to get noticed, put in the work. No one else will.
Featured Snippets (The throne)
Featured snippets are the brief, direct answers that are featured on the search page itself.
This is an important feature to entice the reader to either read more of the article or to simply scroll down to another which he/she may find more relatable.
Featured snippets have a comparatively higher CTR (click-through rate). You don’t necessarily have to be on the first position on the first page to have a featured snippet. Finding the right mix of keywords and quality content should be enough for Google to identify you as a reliable source.
Quick tip – Give high-quality answers to your readers for whatever queries they search. Make sure the answers don’t beat around the bush and are straight to the point.
Social media (Social Signals)
Almost everyone who uses the internet knows the reach and impact that social media has on the current system.
So sharing your blog post on social media is one thing but getting hundreds and thousands of shares is another. The best way to create initial buzz on social media is by creating shareable content that people will love.
Google considers social signals a very important ranking factor, so make sure to share your content at all times.
The industry out there is competitive and it is going to take you quite a bit of time to reach that first page but it is not impossible and can be achieved with the right amount of patience and hard work.
At the same time be sure to create good quality content that is reliable and differentiated from the rest of the mainstream content out there.
Quora (Build your own community)
Quora is a simple question-answer based website. You can use it to answer questions or use it to ask questions – as simple as that
I have been using Quora for well over a year and it is the best place to build your community of readers.
Look at this screenshot below, my answers have crossed over 38k views.
I know it’s not much but it’s a good start.
You’re probably wondering why someone would want to answer questions for views?
Well, for every question that you answer on Quora, you can mention your website link.
That itself is a backlink and Google loves high DA backlinks.
So what should you do?
Well to get more views on Quora, you need to find questions that people are asking. Make sure it’s related to your niche.
The one mistake I did when I started Quora was answering questions for every niche possible, but it still got me views. LOL
So how do you use Quora?
Complete your Quora profile
Find questions in your niche (screenshot below)
Provide high-quality answers with images.
Make sure to not look too spammy and add many links. One link per answer is fine.
Stay consistent and genuinely help people with their queries.
As you follow these steps, people will notice you and eventually end up on your blog with the link that you provided. It may not be a lot at the start, but remember its quality traffic that will help you get noticed online by Google.
SSL (Secure Sockets Layer)
Notice the little lock before my domain?
Well, you need that tiny guy if you have a website, this shows readers that your website is safe and secured.
Just like you lock your house every time, the SSL certificate helps create an encrypted connection.
An SSL certificate is another important factor in ranking and getting your blog noticed by Google. It creates a safe environment for your readers by letting them know your website is trustworthy.
You can have the best website with high-quality content and great design, but without an SSL certificate, it’s just useless.
Speed (Fast like Bolt)
The faster your website loads, the better it is. An ideal time slot for a website to load is anywhere between 2 -5 seconds.
Anything after that just increases your bounce rate and you lose your customers.
Make sure your website is fast and snappy for both desktop and mobile.
Few tips to increase website your website speed -
Delete dead pages on your website that bring in no traffic.
Use a reliable hosting provider, I’d recommend Siteground as they’re the best in the business.
Make sure your theme is fast and avoid using page builders. Page builders are good, but they slow down your website. I use GeneratePress for my website, it also comes with a site library. My advice would be to purchase the premium version of GeneratePress as it’s fast and SEO friendly.
Compress your images with plugins. I use Smush – simple and effective
Well, that’s all!
If you’re looking to start your blog and worried about how to get your blog noticed by Google, this article should help you.
Over to you now, let me know how your blogging journey is going in the comments below and what new tactics have you been using to boost your blog.